AliExpress: Usability Heuristics Evaluation

Graduate Design Project / Duration: 12 weeks

The assignment details for this report were provided by the course instructor in San Jose State’s seminar in human factors course. The evaluation was completed over the course of 12 weeks.

For this project I began by listing my users and use assumptions including the context for use and limitations of the user population. I then conducted a contextual inquiry via one-on-one interviews and online user reviews. Finally, I was able to compile my evaluation with usability principles and interface-based analysis and provide design recommendations.

Background

  • Use heuristic principles of interface design to evaluate the effectiveness the AliExpress mobile application

  • Detail insights & recommendations that can be used to improve the experience of the app

Goals

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